Email marketing is backbone of e-commerce websites, daily deal websites, and social networking websites. Popular websites like Amazon, eBay, FlipKart, Groupon largely depend on it.

Email marketing is a highly-sought method of internet advertising due to the prompt effectiveness of reaching a world-wide. With a direct, targeted, opt-in specified approach to personalised advertising, Email marketing allows you ease of access in promoting yourself to potential customers without wasting time or effort.

Main advantages of email marketing:-


Statistics on numbers, conversions and an exact return on investment (ROI) can be tracked.


There are no boundaries to break; email marketing can reach anyone anywhere on the globe.


Email marketing is reported as second only to search marketing for attracting customers online.


Advertisers can specifically target segmented numbers of email subscribers who have opted into mailing groups.

Google+ is also tying email more directly into social media activity, blurring the distinction between the two.

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